Connect with us

Customs Corner

Customs Equips PR Officers with Digital Communication Skills 

Published

on

Author: Gift Wada

 

In a digitalized world with many technological disruptions aimed at making work easier, the Nigeria Customs Service has identified the need to upgrade officers’ crisis/internal communication skills and compelling storytelling in the digital age.

FCT Customs Generates Over N199 Million in 3 Months

The Service organized a three-day training and retreat with the theme “Upscaling PR Tools and Strategies for Optimum Performance” for its public relations officers across the nation at Customs Training College, Ikeja, Lagos.

 

The training according to National Public Relations Officer of Service DC Timi Bomodi was organized to equip officers of the Service spokespersons with advanced skills on the use of social media for public communication, how to detect and manage crisis in the present age using digital tools and writing effective stories.

 

“The aim of this event is to strengthen our Public Relations Officers in managing and responding effectively to issues in the present digital age. This is considered necessary due to vital roles played by Nigeria Customs in protecting the nation’s borders and contributing to the economic development of our dear nation”

 

The event featured lectures and practical sessions by seasoned public relations practitioners, scholars and broadcast journalists. Yushau Shuaib, editor of PR Nigeria facilitated the session on the use of social media for public communication and contemporary issues in media relations. Ganiu Okunnu of the Department of Public Relations and Advertising, Lagos State University conducted the simulation sessions on crisis management tips in the digital age and harnessing internal communication for reputation management. Abayomi Adisa of the British Broadcasting Corporation (BBC Africa) provided techniques for writing an effective story on digital media.

 

The event is part of a series of ongoing intellectual empowerment programmes aimed at strengthening the capacity of the officers of the Nigeria Customs Service.

 

 

Speaking on the theme of the programme, the Commandant Customs Training College (CTC), Ikeja, Comptroller Kalamu Ayinde Aremu pointed out that the management of the online reputation and brand identity of an organisation through the purposeful use of digital and social technologies are essential in the digital age.

 

While urging the Customs spokesperson to utilize Digital Media for Public communications he said “Public communicators should develop a passion for their profession by being innovative and creative in their messaging, especially in this digital age,”

 

 

In his presentation on ‘Effective Public Communication in a Digital Age,’ the Editor-in-Chief of PRNigeria, Yushau Shuaib said the advancement in technology has transformed public relations with social media expanding the channels used to engage with new audiences in build reputations.

 

 

He said: “With the Immediacy of social media, some of the characteristics of online PR campaigns include deployments of hypertextuality by utilising hyperlinking and web-Linking to posts. Similarly, multimediality of integrating video, audio and images in Digital media platforms enhances interactivity through comments and engagements.

 

“The notable tools of engagement are computers, smartphones, editing software, search engine and sharing platforms.” He added

 

 

Other speakers including Ganiu Okunnu of Lagos State University (LASU) and Abayomi Adisa of British Broadcasting Corporation (BBC) in their different presentations on crisis communication and Story Telling urged participants to utilise modern tools of engagement as they practice their profession.

According to them, doing so will help them sustain mutually-beneficial relationships with their target audiences.

Continue Reading
Advertisement

ADVERTISEMENT

ADVERTISEMENT

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Customs Corner

ACG Swomen Charges Trained Officers on Weapon Handling to Remain Worthy Ambassadors Customs

Published

on

Author: Ibe Wada.

The Zonal Coordinator in charge of Zone A, ACG Hammi Swomen, has charged over 60 officers to remain worthy ambassadors of the Nigeria Customs Service as they concluded an intensive training on weapon handling.

Swomen, who also represented the Comptroller-General of Customs, Bashir Adewale Adeniyi, MFR, made this remark on Friday, 19 April 2024, during the passing out Ceremony of Officers of the Federal Operation Unit, Zone A, who were trained on weapon handling at the Customs Training College, Ikeja, Lagos.

Expressing appreciation for the dedication of all involved, Swomen emphasised the significance of the training in enriching the Nigeria Customs Service.

He said, “This is a wonderful milestone, not just for the Zone but the entire service. It is a message we would carry far and wide”.

With retirement on the horizon, Swomen expressed confidence in the Service’s future, stating, “My primary constituency, NCS, is moving to greater heights.” He urged the trained officers to positively influence their colleagues as a way of renewing their commitment to the Service.

Addressing pressmen on how the training would contribute to the general goal and mission of the Service, he said, “It is all-encompassing, ranging from how they deal with members of the public to carrying out operational affairs and others. They had classroom work, study tour to Seme checkpoints and went for shooting range too”.

Highlighting the comprehensive nature of the training, which addressed challenges faced by Customs Officers in the field, Outgoing Federal Operations Unit Comptroller Hussein Ejubunu remarked, “It behoves on the leadership to ensure that training and retraining of personnel is done as and when due. This crop of Officers were posted to the Zone and my Command and I felt the need for them to be retrained on weapon handling as this has become a challenge”.

“It is an indication that the Service will still go places and that we have competent trainers in the NCS that can train our men. I have no doubt in me with the present crop of Officers that are passing out today”. He acknowledged.

Commandant of Customs Training College, Ikeja, DC Haniel Hadison, expressed gratitude to the CGC for the opportunity to conduct the one-month training on weapon handling.

Hadison emphasised the effectiveness of the modules covered, noting, “In the course of this training, we did not experience any casualty.”

Hadison highlighted its significance in addressing operational challenges faced by Customs Officers, from engaging with the public to executing operational affairs effectively.

Continue Reading

Customs Corner

CGC Adeniyi Meets NFIU DG, Reiterates Commitment to Enhance Border Security

Published

on

Author: Muhammad Bashir.

The Comptroller-General of Customs (CGC), Bashir Adeniyi, had on Tuesday, 16 April 2024, received in audience the Nigerian Financial Intelligence Unit (NFIU) delegation, led by Director General Hafsat Bakari, at the Service’s Headquarters in Abuja.

CGC Adeniyi’s meeting with DG Bakari centred around sealing a strong partnership that will enable the two agencies to take measures of enhancing border security through intensifying onslaught against smugglers and money launderers and other terrorism financing activities.

The CGC, while addressing the NFIU officials, congratulated DG Bakari for her appointment to head the organisation. He expressed Nigeria Customs Service’s commitment to support NFIU by way of establishing a joint team that will be tasked to address some pressing issues.

“I want to wish you a successful tenure. I see, through your passion, your commitment to Project Nigeria, and I also see the collaborative spirit that you brought on board. These are all things that I share also because I believe that we can draw strength from each other, assist ourselves, and get things done.” the CGC said.

“We need to form an internal team that will be drawn up from our side to review those outstanding issues so that we begin to see, in a determined effort, what we can do,” he added.

Speaking earlier, the NFIU Director-General, Hafsat Bakari, applauded the NCS’s resilient commitment to safeguarding Nigerian borders, particularly in combating smuggling activities.

Emphasising the importance of information sharing, Mrs Bakari highlighted that her visit to the Headquarters of the Nigeria Customs Service is to establish a cordial relationship with the service in intelligence sharing.

She said, “We recognise the vital role of the NCS in protecting Nigeria’s borders, preventing the smuggling of illicit goods, but also in ensuring that those who import goods into our country pay the appropriate fees and levies that are due to the federal government.”

According to her, the ultimate goal of the NFIU was to ensure the safety and prosperity of Nigeria, adding that “we want to make sure that we have efficient systems processes and technologies in place to identify the smuggling of currency and other high-value items.

Continue Reading

Customs Corner

Nigeria Customs Command and Staff College Graduates 50 Officers of Junior Course 18

Published

on

As CGC Adeniyi Commends Directing Staff, Instructors for Dedication to Service

Author: Muhammad Bashir.

The Nigeria Customs Command and Staff College, Gwagwalada, marked a significant milestone on Friday, April 19, 2024, as it graduated 50 officers from Junior Course 18. The ceremony, held at the Ahmadu Makarfi Hall of the college, was attended by top officials of the Nigeria Customs Service, family members, and friends of the graduating officers.

Comptroller-General of Customs Bashir Adeniyi, represented by Deputy Comptroller-General in charge of Human Resources and Development Greg Itotoh, commended the directing staff and instructors for their exceptional input throughout the training session. He praised the graduating officers for their hard work and dedication, urging them to apply the knowledge and skills acquired during their training to enhance the service’s operations.

DCG Itotoh emphasised the importance of capacity building in achieving the Nigeria Customs Service’s strategic goals, stating, “The Service is committed to building a strong and effective team, and this graduation is a testament to that commitment.” He encouraged the graduating officers to be innovative and proactive in their approach to customs operations, embracing technology to enhance effective service delivery.

Commandant of the College, ACG Kingsley Egwuh, also praised the directing staff for their dedication and hard work in shaping the officers’ minds. He congratulated the graduating students, urging them to embrace the opportunities and challenges ahead and make a positive impact in the Nigeria Customs Service.

The graduating officers, who have completed their training in various aspects of customs operations, leadership, and weapon handling, are expected to be deployed to various formations of the Service, where they will apply their knowledge and skills to enhance effective service delivery.

The ceremony featured the presentation of certificates and awards to deserving officers, recognising their outstanding performance during the training.

Earlier, the College had also held a regimental dinner for the graduating officers of Junior Course 18 on the 17th of April, 2027 – where Comptroller-General of Customs Bashir Adeniyi urged them to embrace professionalism and integrity in their service.

As the Special Guest of Honour at the Regimental Feast, CGC Adeniyi took to the podium to congratulate the graduating students after scaling through a series of rigorous training in the colleges, which, according to him, were meant to equip them to master the technical know-how of the Customs work.

Celebrating their academic achievements, CGC Adeniyi, however, enjoined them to be good ambassadors of the Service and give their careers purposeful meaning and uphold the motto of the Nigeria Customs Service—Justice and Honesty.

He added, “As you all return to your respective Commands, put everything you’ve learned to the test. That is the only gratitude you can show to those who have taken time to develop the curriculum which you were taught here.”

“You have been here for some time. You have developed yourselves. In a couple of years, the business of the Nigeria Customs Service will rest squarely on your shoulders”, he said.

The night concluded with a sense of accomplishment and pride, marking not only the end of academic pursuits but also the beginning of a journey for these graduates to carry forward the values of the Nigeria Customs Service with honour and dedication.

Continue Reading

Trending