Customs Corner
Customs Equips PR Officers with Digital Communication Skills
Author: Gift Wada
In a digitalized world with many technological disruptions aimed at making work easier, the Nigeria Customs Service has identified the need to upgrade officers’ crisis/internal communication skills and compelling storytelling in the digital age.
The Service organized a three-day training and retreat with the theme “Upscaling PR Tools and Strategies for Optimum Performance” for its public relations officers across the nation at Customs Training College, Ikeja, Lagos.
The training according to National Public Relations Officer of Service DC Timi Bomodi was organized to equip officers of the Service spokespersons with advanced skills on the use of social media for public communication, how to detect and manage crisis in the present age using digital tools and writing effective stories.
“The aim of this event is to strengthen our Public Relations Officers in managing and responding effectively to issues in the present digital age. This is considered necessary due to vital roles played by Nigeria Customs in protecting the nation’s borders and contributing to the economic development of our dear nation”
The event featured lectures and practical sessions by seasoned public relations practitioners, scholars and broadcast journalists. Yushau Shuaib, editor of PR Nigeria facilitated the session on the use of social media for public communication and contemporary issues in media relations. Ganiu Okunnu of the Department of Public Relations and Advertising, Lagos State University conducted the simulation sessions on crisis management tips in the digital age and harnessing internal communication for reputation management. Abayomi Adisa of the British Broadcasting Corporation (BBC Africa) provided techniques for writing an effective story on digital media.
The event is part of a series of ongoing intellectual empowerment programmes aimed at strengthening the capacity of the officers of the Nigeria Customs Service.
Speaking on the theme of the programme, the Commandant Customs Training College (CTC), Ikeja, Comptroller Kalamu Ayinde Aremu pointed out that the management of the online reputation and brand identity of an organisation through the purposeful use of digital and social technologies are essential in the digital age.
While urging the Customs spokesperson to utilize Digital Media for Public communications he said “Public communicators should develop a passion for their profession by being innovative and creative in their messaging, especially in this digital age,”
In his presentation on ‘Effective Public Communication in a Digital Age,’ the Editor-in-Chief of PRNigeria, Yushau Shuaib said the advancement in technology has transformed public relations with social media expanding the channels used to engage with new audiences in build reputations.
He said: “With the Immediacy of social media, some of the characteristics of online PR campaigns include deployments of hypertextuality by utilising hyperlinking and web-Linking to posts. Similarly, multimediality of integrating video, audio and images in Digital media platforms enhances interactivity through comments and engagements.
“The notable tools of engagement are computers, smartphones, editing software, search engine and sharing platforms.” He added
Other speakers including Ganiu Okunnu of Lagos State University (LASU) and Abayomi Adisa of British Broadcasting Corporation (BBC) in their different presentations on crisis communication and Story Telling urged participants to utilise modern tools of engagement as they practice their profession.
According to them, doing so will help them sustain mutually-beneficial relationships with their target audiences.
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… To be Awarded with Post-Mortem Promotion to Comptroller of Customs
By Abra Iruoghene
The Nigeria Customs Service and the National Hospital held a Service of Songs for the Late Deputy Comptroller of Customs in charge of Revenue Etop Andrew Essien, who passed on on June 25 2024, at the National Assembly while making a presentation before the House Committee on Public Accounts.
The Comptroller-General of Customs, Adewale Adeniyi, while speaking at the event on 23 July 2024, noted he was out of the country when he heard the sad news of Essien’s demise. He said he was greatly bereaved to lose such a professional who was an epitome of excellence.
Describing DC Essien, Adeniyi said he was someone who took on every assignment and gave the best he had. “He was always prepared with facts and figures to defend the NCS”, he added.
Adeniyi said, “If money could bring him back, the Nigeria Customs Service would have done all they could to bring him back to life. The NCS will live up to those values he died for, which are Professionalism and Sincerity. ”
Still speaking, he said, “The NCS will give the late DC a burial of heroes. A meeting has been held on his behalf, and a proposal will be submitted to the Customs Board for a post-mortem promotion to the rank of Comptroller of Customs. Also, the children are now my friends. They are the children of heroes and will be treated as such. ”
He further encouraged officers to serve wholeheartedly with discipline and professionalism. Stating those who sacrifice their lives in the Nigeria Customs Service will not sacrifice in vain but will be remembered forever.
… Urges TCIP Officers to Adhere Strictly to Established Procedures
By Ibe Wada
The Zonal Coordinator of Zone A, Assistant Comptroller General of Customs (ACG) Saidu Yusuf, has emphasised the critical importance of intensifying cargo examination at Tincan Island Port to enhance national safety.
During his working visit to the command on Wednesday, 24 July 2024, Yusuf highlighted the necessity of rigorous checks to prevent the entry of expired products and illicit drugs into the country.
“We need to intensify our examination of cargo, as this is a main exercise for the Nigeria Customs Service. There is a need for thorough inspections at every stage, using the various parameters and tools provided by the service,” Yusuf stated.
“We also face issues with illicit and expired products. Beyond revenue collection, our role is to protect the lives and safety of the nation. Failure to do so could result in us becoming victims, directly or indirectly’’. He emphasised.
The ACG stressed that customs officers must adhere strictly to established procedures to ensure accountability and efficiency. “We must be diligent in all that we do to justify the actions required of us. I urge everyone not to relent in following the laid-down procedures. The Tincan Island command, under the leadership of Comptroller Dera Nnadi, has demonstrated efficiency, particularly in intercepting and seizing illicit drugs, arms, and ammunition”.
Yusuf also praised the implementation of new trade facilitation tools, including the Time Release Study and the Advance Ruling System, which have been introduced to enhance operational efficiency.
Acknowledging the ongoing efforts of the Customs Area Controller (CAC), he commended the team for their hard work under his leadership. He called for increased vigilance, especially in light of recent security challenges and rising smuggling activities.
In his address, Comptroller Dera Nnadi explained that the command is committed to its statutory obligations, which include revenue generation, trade facilitation, and securing the nations border.
“We have been creating an enabling environment for stakeholders engaged in legitimate trade, and we declared this year as the year of stakeholders in the command”, he said.
Nnadi reported that as of 24 July 2024, the command had collected six hundred and sixty-nine billion, five hundred and sixty-one million, nine hundred and forty-seven thousand naira (N669,562,947,000) and affirmed that the command remains focused on its revenue target for the year.
He also highlighted challenges, particularly regarding office infrastructure, and stressed the need for renovation.
The CAC appreciated the Zonal Coordinator for taking the time to visit the command and offer valuable advice to the officers.
…Reassures of Command’s Operational Efficiency
By Vivian Daniel
The Customs Area Controller (CAC) of the PH Oil and Gas Free Trade Zone (FTZ) Command, Onne, Rivers State, Comptroller Usman Seriki, on Monday, 22 July 2024, paid a courtesy call to the Managing Director (MD) and Chief Executive Officer (CEO) of the Oil and Gas FTZ Authority, Bamanga Jada, in his office at Mable House, Onne, Rivers State, to consolidate relations with the officials.
This was contained in a press statement signed on Tuesday, 23 July 2024, by the Command Public Relations Officer, Assistant Superintendent of Customs II, Paul Gimba, on behalf of the Customs Area Controller.
According to the statement, this aligns with the policy thrust of the Comptroller-General of Customs, Adewale Adeniyi, to collaborate with stakeholders for efficiency in revenue drive, suppression of smuggling, and facilitation of legitimate trade.
The CAC assured the MD of upholding and improving the established relationship between both organisations regarding trade facilitation and supervising compliance in the Free Zone.
“This relationship is significant because it will enhance operational efficiency, trade facilitation, and regulatory compliance in the Oil and Gas Free Zone,” he re-emphasized.
The MD appreciated the CAC and the Service for contributing to the many success stories of the Free Trade Zone. He added that “this cooperation can further contribute to overall economic growth by boosting trade volume, creating a more efficient and attractive business environment in Nigeria’s Oil and Gas Zone.”
The General Manager of Operations, Oil and Gas Free Zone Authority, Adekunle Ajayi, recognised that the harmony between the two agencies has diminished bureaucratic bottlenecks and ensured seamless processes in the environment.
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